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FAQ - e-mail broadcast


2.01 - What is the difference between the impact of a fax broadcast and that of an e-mail broadcast?

2.02 - How long can the impact of a broadcast be felt?

2.03 - At the time of an e-mail broadcast, can I insert hyperlinks on my HTML page?

2.04 - Are there long distance charges associated to an e-mail broadcast?

2.05 - Where do your e-mail lists come from?

2.06 - If the owner of a fax number doesn't want to receive any more document on behalf of INFAX, what's the procedure to be followed?

2.07 -What is the quantity of documents I must send to obtain an interesting return?

2.08 - Will I receive a sending report for my e-mail broadcast?

2.09 - Can you design the document we want e-mail broadcasted?

2.10 - Is it more effective to do a bulk sending to 100 000 recipients or to perform 10 sendings to 10 000 recipients?

2.11 - How many e-mails can you broadcast per day?

2.12 - Can you personalize our sending?

2.13 - What is the response rate of an e-mail marketing campaign?















2.01
Q : What is the difference between the impact of a fax broadcast and that of an e-mail broadcast?
A :The objectives of a fax and e-mail broadcast are completely different. The first generates calls while the second increases the number of visitors to your Web site. An e-mail broadcast also generates information requests by e-mail through a hyperlink which you place for this reason in your HTML document.

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2.02
Q : How long can the impact of a broadcast be felt?
A : The advertising impact of a fax broadcast can be surprisingly long: a few days, even a few months. On the other hand, the effects of an e-mail do not last more than three to four days.

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2.03
Q: At the time of an e-mail broadcast, can I insert hyperlinks on my HTML page?
A : Absolutely; it is strongly advised to add several links on the page that you want to broadcast. This will enable you to maximize your Return on Investment (ROI) and even to evaluate the success of the products and services offered.

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2.04
Q : Are there long distance charges associated to an e-mail broadcast?
A : No.

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2.05
Q : Where are your e-mail lists coming from?
A : These lists consist of opt-in e-mail addresses (each e-mail owner has given his agreement to receive information via e-mail through various Web sites and/or business directories).

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2.06
Q : If the owner of a fax number doesn't want to receive any more document on behalf of INFAX, what's the procedure to be followed?
A : We follow the necessary rules in order to properly manage the requests for removal from our databases. Concerning e-mail broadcasts, a removal button is placed for this purpose at the bottom of each e-mail message sent. Our lists are maintained and updated daily.

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2.07
Q : What is the quantity of documents I must send to obtain an interesting return?
A : Depending on the targeted market, it is preferable to send a few thousands pages to ensure a good return.

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2.08
Q : Will I receive a sending report for my e-mail broadcast?
A : Yes; for your e-mail broadcast, you will receive a complete dynamic report** (quantity sent, number of document openings and visitors on your site.) in the days following your sending ** report data is updated automatically.

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2.09
Q : Can you design the document we want e-mail broadcasted?
A : Yes, we have a graphic design service; additional expenses apply.

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2.10
Q : Is it more effective to do a bulk sending to 100 000 recipients or to perform 10 sendings to 10 000 recipients?
A : We find it is much more effective to perform several sendings in order to maximize the response rate of the database.

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2.11
Q : How many e-mails can you broadcast per day?
A : Several thousands!

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2.12
Q : Can you personalize our sending?
A : Yes, we can place personalized fields at the desired places.

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2.13
Q : What is the response rate of an e-mail marketing campaign?
A : Before answering this question, it should be specified that the response rate is related to the increase in information requests. The response rate does not correspond to the amount of sales! We transmit information concerning your product or your service; then, it is up to you to close the sale!

Historically, the response rate has ranged between 0% and 5%. The success rate of a marketing campaign varies greatly from one product/service to another and even between similar products/services. Whatever form of media used, the graphics used on the promotional document and the frequency of promotional sending, along with the product and its cost, are key elements in a successful campaign. We do not have control over all of these elements.

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